A-road

A327 traffic and collisions

The A327 is an A-road of 18.7 miles, from Hampshire to Reading. This page covers its traffic at 13 DfT count points since 2000 and the collisions police recorded on it.

Last updated
Records analysed
13 count points in 2025
Methodology
View methodology
  • Traffic in 2025 96m vehicle miles
  • Average daily traffic 14,037 vehicles a day, both directions
  • Busiest section 30,538 A327 split to M3
  • HGV share 2.8% of vehicle miles
  • Traffic since 2019 −2.4% same count points
  • Collisions, 2021 to 2025 161 36.4 per 100m vehicle miles

How busy is the A327?

On an average day in 2025, 14,037 vehicles passed each point on the A327, counting both directions. The busiest section is A327 split to M3 (Hampshire), with 30,538 a day; the quietest listed is B3350 to B3031, with 11,794.

Busiest sections, 2025

A327 split to M3 carries 2.2 times the road’s average flow.

Sections of the A327 with the highest average daily flow, 2025
Section Vehicles a day
A327 split to M3 Hampshire · 0.7 mi · HGVs 1.7% 30,538
A325 to Links Way, Southwood Hampshire · 2.6 mi · HGVs 1.8% 17,623
Links Way to A327 split Hampshire · 0.5 mi · HGVs 1.8% 16,037
M3 to A30 Hampshire · 2.2 mi · HGVs 3.3% 15,628
A30 to B3350 Hampshire, Wokingham, Reading · 10.2 mi · HGVs 3.6% 12,350
B3350 to B3031 Reading · 1.5 mi · HGVs 0.7% 11,794

Source:DfT,UK Motoring analysis 2000 to 2025 Updated

Route

Hampshire to Reading · 18.7 miles

Hampshire Reading
Schematic route: each line joins the junctions at the ends of a DfT count point link.

A327 traffic and collisions by section

9 sections between junctions, in route order. Each is the average of its DfT count points, weighted by length. 2 short link roads and spurs (0.4 miles) count in the road’s totals but are not listed.

Sections Tap a column heading to sort
Sections of the A327 in route order, 2025 traffic
#
1A325 to Links Way, SouthwoodHampshire2.617,6231.8%24143.5
2Links Way to A327 splitHampshire0.516,0371.8%−5.8%fewer than 3
3A327 split to M3Hampshire0.730,5381.7%+0.4%4
4M3 to A30Hampshire2.215,6283.3%1187.7
5A30 to B3350Hampshire, Wokingham, Reading10.212,3503.6%5342.9
6B3350 to B3031Reading1.511,7940.7%−17.7%40115.1
7B3031 to A327splitReading0.116,5970.8%−6.5%5
8A327 split to A4 eastReading0.37,7351.6%+12.6%3
9A4E to A329EReading0.26,9881.0%+7.9%4

Vehicles a day is the average daily flow in 2025. “Since 2019” compares the same count points. Collisions are those with the A327 as the first road, placed on the nearest section by their recorded position; rates (per 100 million vehicle miles) are shown for sections of half a mile or more with 10 or more.

A327 traffic by vehicle type

Cars and taxis make up 81.5% of the vehicle miles on the A327. HGVs account for 2.8%.

Vehicle mix, 2025

Source:DfT,UK Motoring analysis 2000 to 2025 Updated

HGV share of traffic

HGVs as a share of vehicle miles on the A327, by year
Year HGV share
2000 4.2%
2001 4.1%
2002 3.7%
2003 3.3%
2004 3.5%
2005 3.3%
2006 3.1%
2007 3.2%
2008 3.2%
2009 2.8%
2010 2.9%
2011 2.9%
2012 2.9%
2013 3.0%
2014 3.0%
2015 3.0%
2016 3.0%
2017 3.0%
2018 3.0%
2019 3.0%
2020 3.4%
2021 3.4%
2022 3.3%
2023 2.9%
2024 2.8%
2025 2.8%

Source:DfT,UK Motoring analysis 2000 to 2025 Updated

A327 traffic trend

Traffic on the A327 came to 95.8 million vehicle miles in 2025. At the count points present in both years, it is down 2.4% on 2019, before the pandemic, and down 1.1% on 2015.

Vehicle miles a year

Like for like, traffic is up 7.5% on 2000.

Vehicle miles on the A327 each year, the whole road as it was that year
Year Vehicle miles
2000 86m
2001 86m
2002 89m
2003 88m
2004 87m
2005 90m
2006 90m
2007 88m
2008 86m
2009 84m
2010 84m
2011 85m
2012 85m
2013 84m
2014 86m
2015 88m
2016 87m
2017 83m
2018 85m
2019 87m
2020 67m
2021 80m
2022 87m
2023 89m
2024 92m
2025 96m

Source:DfT,UK Motoring analysis 2000 to 2025 Updated

Average daily flow

Average daily flow along the A327, weighted by link length, by year
Year Vehicles a day
2000 13,681
2001 13,628
2002 14,137
2003 13,862
2004 13,717
2005 14,254
2006 14,298
2007 13,955
2008 13,637
2009 13,422
2010 13,366
2011 13,528
2012 13,480
2013 13,436
2014 13,716
2015 14,021
2016 13,710
2017 13,290
2018 13,774
2019 13,188
2020 10,205
2021 12,305
2022 13,383
2023 13,827
2024 13,935
2025 14,037

Source:DfT,UK Motoring analysis 2000 to 2025 Updated

The chart counts the whole road as it was each year, so new or renumbered stretches move it. The percentage changes compare only count points present in both years (35.3% of today’s road for 2019). In 2025, 2 of the 13 count points were counted; DfT estimated the rest from earlier counts and local trends.

A327 collisions

Police recorded 161 collisions with the A327 as the first road from 2021 to 2025, 32 of them fatal or serious. That is 36.4 per 100 million vehicle miles, higher than the 31.5 for all A-roads in Great Britain. On average there were 1.7 a year for each mile of road.

Reported collisions by year

Down 6.3% from 2021 to 2025.

Police-reported collisions on the A327 by year: fatal or serious, and slight
Year SlightFatal or serious
2021 248
2022 258
2023 307
2024 245
2025 273

Source:DfT STATS19,UK Motoring analysis 2021 to 2025 Updated

Sections with the highest collision rates

Per 100 million vehicle miles, 2021 to 2025. Sections of half a mile or more with 10 or more collisions.

Collisions per 100 million vehicle miles by section of the A327, 2021 to 2025
Section Per 100m vehicle miles
A325 to Links Way, Southwood Hampshire · 24 collisions 143.5
B3350 to B3031 Reading · 40 collisions 115.1
M3 to A30 Hampshire · 11 collisions 87.7
A30 to B3350 Hampshire, Wokingham, Reading · 53 collisions 42.9

Source:DfT STATS19,UK Motoring analysis 2021 to 2025 Updated

A further 29 collisions were recorded at junctions where the A327 was the second road; they are not in the figures above. Fatal or serious uses DfT’s adjusted serious figures. How we count collisions

Council areas on the A327

In route order. Each is the highway authority DfT files the count points under.

  • Hampshire
  • Wokingham
  • Reading

Data sources and methodology

Datasets used on this page
Figures Source Period Records Updated
Traffic counts and vehicle mix Road traffic statistics (AADF by count point) Department for Transport
Derived statistics UK Motoring
2000 to 2025 13 count points in 2025 15 September 2026
Reported collisions Road safety open data (STATS19) Department for Transport
Derived statistics UK Motoring
2021 to 2025 161 reported collisions 15 September 2026
  • Annual average daily flow (AADF) is the average number of vehicles passing a point on a typical day of the year, both directions combined.
  • Vehicle miles are AADF multiplied by link length and 365, summed over every count point link on the road.
  • Sections join count point links between junctions, using the link lines in DfT’s major road database.
  • STATS19 covers personal injury collisions reported to the police. Damage-only collisions are not included, and not every injury collision is reported.
  • Serious and slight figures are DfT’s adjusted estimates, which allow for police forces moving to injury-based reporting.
  • Counts of one or two collisions below Great Britain level are shown as “fewer than 3”.

Contains public sector information licensed under the Open Government Licence v3.0.